IL Makiage, Makeup For Maximalists

“I’m One High Maintenance B.”

IL Makiage started in 2013, their products were being used by some of the biggest celebrities and makeup artists in the game but wasn’t available yet to the public. So they decided to expand and give, “high maintenance women with equally high standards who know exactly what they’re worth” the same opportunity to use their products. Teaming up with hundreds of professional makeup artists IL Makiage was determined to come out with the best products. They worked overtime for the next five years developing the highest quality lipsticks, mascaras, foundations and more. In the Spring of 2018, they launched their store in Soho, New York.

Shortly after hearing about them I received an email from them with an offer of a coupon for a $100 dollars worth of their products. Now as a high maintenance diva myself I could not pass up this opportunity, so you know I had to check them out. I decided to make a mother-daughter day out of it and bring along my twin daughters for the experience. As soon as we entered the store we were welcomed and greeted by their amazing staff who made it their business to answer all my questions and make sure all my needs were met. The layout of the store had me feeling like I was in High Maintenance heaven.

All products were well displayed so that you could get a glimpse of everything they had to offer. The makeup booths even had awesome, mantras written across the tops of the mirrors, which I loved because the quotes encouraged female confidence. I and my girls spent about a good hour in a half in the store much longer than I ever have spent anywhere while makeup shopping.

Gia was the MUA who assisted me that day in picking out everything from the perfect foundation to match my skin tone to the best mascara to give my natural eyelashes that long full look that I love. Gia also helped me test all the products as many times as I needed to be sure of what worked for me.

I’m the type of woman who loves a simple natural look and as a mom, I don’t always have the time to spend an hour applying tons of makeup just to get that look. From the moment she applied the foundation to my face I was in love with the product. The foundation acted as an instant concealer and blended right in with my skin. It didn’t give me that caked up look and I didn’t need more than one coat. The foundation comes in 50 different shades for $47 dollars, which I feel is a reasonable price considering that a little goes a long way and the bottle is a decent size. They also carry a number of foundation brushes and blenders, that their makeup artists will be more than happy to teach you how to use and give you tips on how to apply your foundation properly.

In addition to the foundation, Gia also helped me pick out the perfect mineral baked bronzer to give me that all year round tan look. IL Makiage also has a wide variety of blushes to fit all your needs whether you’re going for a neutral look or a daring one. My twins also were able to join in on the fun trying out a number of eyeshadow colors while mom shopped. For the eyes they have Color Boss eyeshadow in just about every color you can think of for $29 and Color Boss Palettes with 12 different colors for $119. If your someone like me that loves to have a smokey eyed look or earth tone style Color Boss Squad is perfect for you which comes with the 4 colors you need to create the perfect look every time. To complete all your eye makeup needs they also supply everything from long wear eyeliner, brow fillers, waterproof intense mascaras and eye brushes.

The twins favorite picks of all were the lip glosses and lipsticks. Long matte lip cream Infinity was, in my opinion, the best matte lip product I have ever tried it goes for $ 27. It lasted all day but also didn’t give my lips that uncomfortable feeling that some matte products do where your lips feel dried out. The waterproof lip liners they offer goes perfectly together with the matte lipsticks. Let’s not forget the amazing lip color palettes and lip brushes.

I would recommend you visit the store instead of online shopping because the store offers more products that the website does not. Another plus is that you can get a makeup tutorial and tips on the newest trends from their makeup pros. Not sure how to accomplish a certain look or just want refresh your skills no worries their MUA’s will have you leaving the store feeling like a makeup expert. IL Makiage also does private events which is great for birthdays and bridal showers. I give IL Makiage a 10 out of 10, I love everything about their store, staff, and their products. Forget Sephora I have found a new home at IL Makiage.

For all your makeup needs visit ILMakiage.

Follow Them On All Social Media Sites


IL Makiage

490 Broadway, New York, NY 10012


“Bonnie Speaks, Cause When Bonnie Speaks You Listen”

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