The idea of growing up without green grass on the front and back lawn might be unheard of for some, while having to share clothing with siblings, rotate dirty sneakers, use water as milk for their cereal, in a single parent household, is normal for others. We often never realize what challenges a person has faced, as they transitioned from a child to an adult. Subsequently, we meet them after they have been fractured, and in a dire need of repair.
This is one of the reasons why I felt the need to request an interview with the artist Rusty Govern, concerning his song titled “ Grow Ruff “. The track has been gaining traction, and mass appeal amongst many musical outlets such as Hype Tv, what many would consider the Revolt of Jamaica, YouTube, VEVO and is currently set to debut on MTV, BET, and Fuse. With the opening scene in the music video to “ Grow Ruff ” a depiction of close friends sharing a common realization of society, and it’s many stigmatisms, agreeing collectively with the words “True, True” we grew up rough. Rusty Govern has struck a nerve within the ears drums of those who understand what heartfelt music is all about, with his track “Grow Ruff”. Ultimately leaving me wanting to know more about the man behind the music.
Let’s jump straight into the idea behind the song “Grow Ruff” I say to the charismatic artist.
“Well basically the idea behind this song, is that it’s a real-life story, my story. It doesn’t matter if you grew up in Jamaica, in the ghetto or in America in the projects, if you grew up rough, it can apply to your life. It’s relatable, you just feel it, thru the lyrics”
Agreed! I respond to him, the passion and struggle comes thru every line in “Grow Ruff”.
Do you believe that this is the song, that will put you on the charts, as an official dancehall artist?
“I believe in every song I put out because I put time into every project that I do, you don’t just go into the studio to play, you go into the studio to put in work”
Serious business right? I say “Yeah Mon,” he says back to me.
Who helped to influence your music career?
“Beenie Man and Bounty Killa, are the great dancehall icons of my era, I patterned by style after them growing up. Vybz Kartel of course, he helped to put dancehall on a global level. Eventually over the years tho, I just watched and learned from other artist in my community in Jamaica, and developed my own style of Dj’n, I chose to govern myself, hence the name Rusty Govern. You have international rap artist like Eminem, DMX, and Tupac that I like lyrically.”
So your influencers are diverse artist from different genres of music, that’s why you’re able to make songs that people can relate to. I get it now!
If you can change anything within the dancehall culture, what would it be?
“You have this thing called hold down, where selectors within the dancehall industry, just want to push their friend’s music or a particular artist. Instead of playing the music that the people, who attend the parties or support radio stations want to hear. All artist should get a chance to shine, and show their true talent if they flop that’s on them, but at least let the people choose what they want to listen to.”
So what you’re saying is, there is no organic love for the music anymore, if your money pull up and links aren’t good. Your song won’t play!
Are you signed to a label?
“I’m an independent artist, I make everything move. It would be great to be signed to a label tho. The reason I say that is, a label helps to push your music into different markets, allowing you to be the talent and just create great music, vs being independent, you have to find people with the drive to push your music just as hard as you do. They have to believe in you and your music for things to move forward on a major scale.”
I get it! Tell me some future plans for your music?
“I just want to deal with the Billboard Charts wicked. I have an album I’m going to drop soon, distributed by VPal in association with VP records, so people look out for that in the near future.”
I’ll be checking for it, so leave me with a quote to conclude this interview.
“Well, I have enough of them, but this one is the simplest, hard work pays off”
I’m going to have to agree again with you on that Rusty Govern!
So In all, I guess growing up rough, may not be easy, but it’s how you tough it out, hang in there, and change your circumstances for the better.
Rusty Govern Social Media Info: