Global entertainment brand 21st Hapilos Digital Distribution is launching a new LIVE series on October 3rd, 2019 across multiple social media platforms including Instagram and Facebook. The company has established unparalleled access to the global market comprising of over 85,000 radio personalities, radio stations, DJs, programmers, curators, and targeted reach worldwide. As one of the largest independent distributors of urban music 21st Hapilos has several high profile distributed clients including Popcaan, Beenie Man, and Vybz Kartel. The LIVE feature will engage viewers in an exciting new format in coordination with project releases.
Nathaniel Wright, label manager for 21st Hapilos will host the segments that will feature guests from the entertainment industry. The first LIVE feature will spotlight Jamaican based producer Chevaughn Davis sharing his experiences with teamwork, building the riddim, and finding the right vibe. He has a new project coming out called Lifetime, an extended play record from the label, One Time Music. It features tracks from various talent including Jahvillani, Dexta Daps, and Squash, the artist behind the hit song “Trending” that helped bring visibility to Chevaughn’s work.
As a producer, Chevaughn’s approach is to listen for is a sound that his team knows will work, a catchy phrase or hook that will help to steer the direction of the project. Without a particular artist in mind, the team is able to create something and then link up with someone that makes a good fit for the vocals. Bottom line, “This is what we think people are gonna like, we try to find a sound that we know is gonna be a hit.” Having a message or creating something that people can sing along plays an integral role in popularity and also longevity. Follow @Hapilos for the latest scoop.